Marketing vs Branding vs Sales

I always smile when I see someone with the title Director of Sales & Marketing.  It shows to me that they have their priorities mixed up.

Marketing, to me, is satisfying the wants and needs of the customer.


Marketing plants the seeds.... Sales harvests the crops!  You can't sell what doesn't appeal to the customer and it is only thru a concerted Marketing effort that you can find out what they want or need and how your product can fulfill those needs.

Branding ensures that when your customer is looking to satisfy his wants.... he thinks of your product first!

The following link is a great overview for you:
http://strengtheningbrandamerica.com/blog/2011/08/branding-versus-marketing/